![]() ![]() “We’re going to be very aggressive about making QuickTake a ubiquitous brand for this new consumer.” “We’re in the top of the first inning in this OTT revolution,” Smith added. News “is still a very, very large market so that’s a really interesting opportunity for us commercially and to grow our brand to younger, next-generation audiences.” “Existing global news providers still tend to be in the legacy, traditional media space,” he said. The business strategy for QuickTake remains the same as with the original TicToc launch, Bloomberg Media CEO Justin Smith said, but now the company is pooling resources to expand the reach among digital-native news consumers. TicToc currently delivers 90 million monthly global views across social platforms and other destinations, with an audience that is 54% U.S. In year two, it expanded to other platforms including Instagram, Facebook, YouTube, Amazon Echo, the web (at ) and airport TV screens. security threat.īloomberg’s TicToc initially launched exclusively on Twitter. politicians have sounded alarms over potential data privacy and censorship issues given TikTok’s Chinese ownership, and the company is the target of a regulatory probe into whether it represents a U.S. It’s now among the most popular social apps in the world, having been installed over 1.5 billion times, per research firm Sensor Tower. ByteDance, after acquiring short-form video app startup Musical.ly in a $1 billion deal, migrated Musical.ly users to its existing TikTok app in the summer of 2018. Less than a year later, TikTok burst onto the scene. TicToc by Bloomberg debuted in December 2017, billed as a reimagining of the 24-hour news channel with bite-size video dispatches. ![]() The service’s handle will be on Twitter, Facebook and Instagram, while TicToc’s existing YouTube channel will cut over to the new name. QuickTake, like TicToc, will comprise original content that taps into Bloomberg’s newsroom staff of 2,700 journalists in 120 countries, “which we see as our true competitive advantage,” Cowgill said. In addition to live coverage, the streaming channel will include longer-form news features and mini-documentaries. It will still produce and distribute on-demand programming across multiple platforms and publish a daily newsletter. In the first half of 2020, Bloomberg plans to launch QuickTake as a 24-hour linear streaming news channel available on OTT platforms. 3, replacing it with the relatively anodyne QuickTake. “The other TikTok has been there and has been a factor, but it’s more about leaning into a new name that represents what we’ve become.”īloomberg is retiring the TicToc name effective Dec. “We obviously see the similarities of the names,” said Jean Ellen Cowgill, general manager of the newly renamed QuickTake by Bloomberg (and former TicToc GM). Senators Call for TikTok Security Review Over China Espionage Fears Regulators Have Started to Investigate TikTok (Report) Bloomberg's Media Company Will Not Investigate Boss, Democrats in 2020 Run-Up ![]()
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